In this episode, Jani lands a $300,000 sales thanks to a year-old video to a customer across the country. The two meet up at this year's Fort Lauderdale International Boat Show, and Facebook's SDK knocks Victor out with a bad headache. On the marketing front, we get thrown a curveball with a printed catalog from one of the biggest technology trendsetters. Jani discusses the cat-and-mouse game of marketing destroying communication mediums, before sharing how too many SEO companies destroy ROI by ripping off customers. Finally, the two discuss how anything is possible with proper preparation and Jani explains why and how he took one of the world's largest car manufacturers to court.